I had the pleasure of working with Octavia Brooks on her new brand identity. Octavia is a Shamanic Energy Healer and Spiritual Mentor. We began working together in June 2016 shortly after we met in a leadership and personal development workshop here in Austin. She had been working under the moniker of Temple without Boundaries. My first question to her was “Why not Octavia Brooks?” We realized that she was beyond ready to confidently put herself…in front of her brand. We implemented the same strategic tools I've used with world renown organizations to develop a unique approach to Octavia's brand voice and visuals. We audited her current brand identity, wrote a brand brief and developed a brand platform to define her brand idea, attributes and values. This served as the architecture of the brand's identity and the compass to direct all messaging. We delivered to her a comprehensive branding system including the primary mark, a beautiful color palette, a dynamic personalized photoshoot (thanks to @magnetic focus photography), typographic standards, a library of complementary icons and more. Less than one year later, she has built her online platform which includes online classes, videos and her blog. She continues to work with private clients from her new home in BRAZIL! Look for more from Octavia as we follow her in realizing her Global Vision of Healing, Sisterhood and Leadership!